Somewhere between inflation, a potentially deteriorating macro outlook, tightening monetary policy, oil supply shocks and geo-political uncertainty, we’re finding ourselves in a situation where more and more organisations are tightening their belts and reducing discretionary expenses. And, it’s the sales & marketing teams, that previously made great strides with relatively little effort, are the ones’…
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Prologue This is the most difficult blog that I’ve ever undertaken to write, not conceptually of course, or technically although I’ve made little attempt to smooth the jargon. It’s difficult because I believe that there’s little short-term reward to saying that the emperor has no clothes. In the euphoric hype of the roaring 20’s, no-one…
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Big thanks to Mark Jones and the Adobe team for having me on the CMO show!Briefly covering Marketing, Brand, Aero Healthcare’s growth journey and finishing on Ai implementation! Give it a listen and let me know your thoughts.
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The Dutch disease, Produces dependency, Dependency has produced complacency, Complacency produces despair. Pulling back the sheets There’s the moment, many of us are only too familiar with, when we realise the three-and-a-half-star hotel that we decided to settle for wasn’t celestial enough. The sheets had known whiter days, the mattress sags in the middle,…
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Came across this gem of an interview of Michael Burry the other day. Read Full Article Here. Burry is a special kind of investor. He wasn’t just a doomsday predictor waving a placard on the streets saying “the end is near”, no, Burry bet big on his prediction with not only his own money but…
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There are few books that I would outright outline as evil, but this makes the list. “How on earth could book about tactics for stimulating social action for the poor and underprivileged be considered evil?” you might say. I believe that the book embraces a philosophical abandonment of principles for the sake of progress. “What…
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Without going into too much detail, what this book outlines is largely historically accurate… that is regardless of whether or not Perkins really was an “EHM” (Economic Hit Man). Having studied The Washington Consensus in quite a large degree of detail (not trying to brag but I have read many many papers on it and…
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In 2017, Janet Yellen, the then Chair of the Federal Reserve Bank of America, which is arguably the most prominent and influential financial position to be held by anyone throughout history, boldly stated that “another financial crisis not likely in our lifetime”. In every sense, Yellen must be considered the highest source of authority for a statement…
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We’ve all experienced that moment when a business meeting, a dental appointment or a shopping trip took slightly longer than expected only to escape a while later to find a small white piece of paper sitting under the windscreen wipers of our car demanding that we fork out over $100+ to a local government with…
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Over the past 2 years or so, I may have been described as a little on the bearish side… I know shocking! Especially when I thought that some of my doomsday predictions have been on the optimistic side. With the constant trickle of troubling social, political and economic news. It is easy to build a…
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